Cross-cultural digital marketing agency Digital Jungle has announced its collaboration with Mission Foods, a global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market.
Mission Foods has had presence in China since 2006 when it built its state of the art facility in Feng Xian. The retail brand was launched in 2012 with a wraps and tortilla chip range now found across most hyper and supermarkets. Mission Foods aims to position itself in China as a young, fresh, healthy and fun brand that provides inspiration to the local consumer to use wraps and tortillas in their everyday cooking.
Under the terms of the collaboration, Digital Jungle will be the full-service digital marketing partner providing social marketing services with the aim of promoting Mission Foods in the Chinese market and continuing to build awareness and growth of the Mission brand and product portfolio in China.
Maria Mitropoulos, VP marketing Mission Foods Asia and Oceania, said: “The collaboration with Digital Jungle will be part of an integrated campaign that will help us continue to build the Mission brand amongst our Chinese target consumers through social media platforms. Digital Jungle’s experience in building international brand awareness and reputation for foreign brands to Chinese audiences is exactly what we need to push our marketing efforts deeper into China, create a personality for the brand and resonate with the local consumer in a tone and manner that is relevant to them.”
Anna Kostense, managing director Greater China for Digital Jungle added: “Mission Foods philosophy towards food and its quality product range will greatly inspire the Chinese consumer to incorporate what many consider a western style product into their everyday local cooking. We are proud to help build the Mission® brand in China and we see our collaboration with Mission® as one of strong mutual benefit and great opportunities for the future.”