Digital Degustation

Digital Degustation

Ikea Plays In the Secondhand Business

Ikea, the furniture behemoth we all secretly love and hate, have come up with a clever way to integrate a sustainability message into their European Winter catalogue campaign. They achieved this by helping 50 customers sell their old items.  The campaign comes to life as short film spots in which the old items are featured along side the sellers contact details. Digitally, the idea is extended as an online facebook flea market open for business on Sundays.


Device 6 – An Experiment In Interactive Narrative

Device 6 is an IOS app that interactive thriller that engages it’s audience in a process of discovery and immersion in a narrative all through the exploration of the written word.  This idea beautifully represents the fusion of gaming, writing, typography, design, and puzzle solving and superbly pushes the limits and boundaries of what a narrative device specific experience looks and feels like. Download it immediately.


Heavy Metal Robot Band

GE Germany have come up with a killer idea, Compressorhead – a heavy metal robot band, and they are going to perform live at Union Square NYC December.  The three robots: Stickboy, Bones and Fingers have all been created from scrap metal and the performance will also be live streamed across Spotify.


Good44 – A Subscription Platform

Subscriptions are the new gift cards, and we are not just talking about journals or magazines any more.  Subscriptions these days come in the form of anything you have a passion for: from wine and cheese to fashion and even tea, there is someone out there ready to send it to you regularly for the right price.  Good44 is a marketplace platform that makes finding and promoting subscriptions easy.


Nutri-grain Create Tech Infused Skate Park

Welcome to the future of skate boarding. Nutri-grain as part of “Fuel On” a campaign platform incorporated 3D projections, RFID technology and super slow-mo cameras throughout a skate park and created a memorable and cool experience for skaters.  The RFID part is really nice as it triggered and tagged the skaters tricks so they could pick up videos and clips of themselves later.

Andrew Reeves is communications director at Naked Communications

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