Digital Degustation

Digital Degustation
SHARE
THIS



Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.

Collaborative Book Making

Behavioural science tells us that getting audiences to act or participate in a project, whether it’s advertising or charitable, increases their involvement and commitment to whatever outcomes are attached to it. That’s why this project from Six:Thirty stood out: it’s a clever experiment applied to design book publishing where the audience actually lays out the pages using augmented touchscreens. What are the chances you’d buy a book you helped create? Wow, check it out

Disney Creates Interactive Paper Products

Disney’s R&D team conjured up another amazing innovation. This time, turning children’s books interactive without batteries. They’ve achieved this through the clever application of materials like Teflon and Silver coated polyester.  The interaction of these materials, when manipulated in a fun way by the reader, creates power enough to run LED lights and other elements within the paper narratives.

UNIQLO – Hair Dos

Japanese fashion brand Uniqulo is a vanguard when it comes to popularising and commercialising GIF’s. For this clever project they have created 16 ‘How To’ GIF’s for 16 popular hairstyles paired with 16 Uniqlo looks. All the tiles are inherently social in design and can be shared as a string on Pinterest. Low cost x high impact GIF’s = nice.

Red Bull Instagram Stop Motion

Always on the hunt for new ways to create branded content – Red Bull captured their recent Welsh cliff diving event by stitching together some 21,000 images snapped by three instagram photographers. The stop motion video, which runs for 2 minutes, does an incredible job of capturing the day and the excitement of the dives. The instagram filters also give the piece an eerie timelessness

Getting Audiences To Pay Attention To Pre Roll

Over the years numerous ad models have been rolled out to try and get people to pay attention to pre-roll videos. Minteye a software provider have introduced an interesting innovation that AOL are now using. The mechanic is simple – when a user is served a pre-roll they now have the choice to slide and skip.  Sliding resolves the video into a static ad image; it even tells you how much time you skipped. User saves time – advertiser gets their message across. See it here

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]