Digital Degustation

Digital Degustation
SHARE
THIS



Smart Baby Sock Notifies You When Your Baby Stops Breathing

There’s never been an easy ‘at home’ way to monitor whether your baby’s still breathing throughout the night. In the past, it was a mother’s intuition. Now, it’s a sock. A team at Brigham Young University has created the Owlet Baby Monitor – a sock that monitors your baby’s heart rate and blood oxygen levels for signs of irregularities. If any occur, an alert is sent to an app on your smartphone that sets off an alarm to notify you.

 

3D Print Figurines of Your Unborn Child

Consumer 3D printing is really starting to take off. Only this week we saw Staples in the US introduce a 3D printing service for the everyday Joe. Now a 3D printing company in Japan has teamed up with a maternity clinic to offer 3D printed ‘figurines’ of your unborn child via MRI scans. No doubt we will see lots more of this in 2013.

 

Red Stripe Activation

Red Stripe, the Jamaican beer, has released a video featuring a great little activation it created in a London corner store. Unsuspecting customers who picked a Red Stripe beer out of the fridge were surprised to find the store come to life as regular groceries turned into robotic instruments. The grocery orchestra, complete with beer bottle flutes and noodle pot maracas, played an excellent rendition of reggae classic ‘A Message to You Rudy’.

The Making of: https://www.youtube.com/watch?v=I1M-ybZJB5U

 

Melbourne Agency Entrepreneurs 1 – Privi

Melbourne’s Taboo agency has launched Privi, a new mobile app that revolutionises the way non-disclosure agreements are made and signed. Users enter the topic of conversation, agree to the general non-disclosure terms, then photos, GPS coordinates and time stamps work together to help produce a legally binding PDF for both parties’ safe keeping.

 

Melbourne Agency Entrepreneurs 2 – StorePlay

Marketing Melodies and Melbourne agency We Are Digital, have joined forces to launch an app that’s set to make sourcing, playing and paying for music in retail environments a whole lot easier. Called ‘StorePlay’, the app delivers retailers (think hairdressers, cafes and bars) new themed playlists each month for a subscription fee that includes all licensing and royalty requirements. Stores no longer have to think about what to play or fill out APRA licensing forms – brilliant.

For more on StorePlay see B&T’s story here.

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]