Deepend Reveals New Online Portal For National Stroke Foundation
Today marks the official launch of the new online portal for the National Stroke Foundation, entitled ‘enableme‘ and developed by digital agency Deepend.
It is an online portal to assist Australian stroke survivors in everyday activities, after formal rehabilitation ends. The site settings can be customised to help meet a range of individual needs that stroke survivors may have, including vision, communication and mobility issues.
Alongside its hyper-adaptability, enableme brings together thousands of stroke resources to empower survivors and support their own long-term recovery. It combines information, advice and the ability to set personal goals, while also enabling connection with other stroke survivors, carers and families.
Stroke is a leading cause of disability amongst adults and leaves almost two thirds of survivors requiring assistance with daily living activities. The National Stroke Foundation, along with founding partner The Bupa Health Foundation, identified that many stroke survivors and their families felt there was a void in support after they return home from hospital and finish formal rehabilitation.
Commenting on the launch, National Stroke Foundation chief executive officer Dr Erin Lalor said: “This platform has the power to dramatically improve the lives of stroke survivors, encouraging them to take control of their recovery with the support of fellow stroke survivors and carers in the enableme community. In addition to bringing together information and resources, enableme is a safe place where survivors, carers and families can connect to share tips, challenges and aspirations.
“We want enableme to become Australia’s largest stroke community, to cheer each other on to reach their goals and to be there for each other when things get tough.”
Deepend and the National Stroke Foundation worked directly with stroke survivors throughout the development process, using their direct feedback to continually help shape the content and functionality. This collaborative working method ensured the final solution met the unique variables required of such an adaptable platform.
Kath Blackham, managing director of Deepend added: “Deepend has been working with the National Stroke Foundation for over four years now and we are absolutely thrilled about all that we have achieved together within that time. enableme is the result of the tireless efforts of both the National Stroke Foundation and Deepend working together to create this platform which is the first of its kind globally.
“We are genuinely excited to be part of such a huge process of digital evolution, providing the National Stroke Foundation with a long-lasting and versatile technological solution that will have a genuine impact in improving people’s everyday lives.”
How enableme adapts:
Disability: | enableme solution: |
Homonymous Hemianopia (field of vision is limited to only one side) | On-screen view of enableme can be altered to a left or right field setting and match that stroke survivor’s field of vision; ensuring they can easily see the full page of content |
Impaired Vision(vision that is ‘blurred’ or ‘foggy’) | User can select the high contrast colour setting so text is easier to focus on |
Certain forms of Aphasia (impacted ability to talk, read, write and/or understand others) | If reading is impacted, on-screen underlining can be added. When this setting is used, the first and last word of each line of text is underlined to enable an easier reading experience |
Technical details:
This detailed level of personalisation across enableme is made possible through:
- The advanced Accessibility Wizard
- A highly innovative use of Sitecore
- Use of the Angular JS framework to load various parts of the site asynchronously
Once the user has customised the website settings to address their specific accessibility requirements, which can be done at any point whilst using the site, they can save these prerequisites to their user profile.
Development Process:
Developed using a shared decision making approach, Deepend employed various adaptive methods to generate this innovative digital asset, leveraging the disciplines of:
- Customer Journey Mapping
- User Experience Design
- Interaction Design
- Human Interface Design
The site seamlessly combines a mix of Sitecore-managed content and user generated ‘portal’ content which is indexed and fully searchable.
Website: www.enableme.org.au
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.