Dentsu’s Misreporting Saga Deepens

Dentsu’s Misreporting Saga Deepens

Dentsu’s head office in Japan has uncovered further “improper transactions” as it continues to shake-off the misreporting of its top client, Toyota, from September last year.

B&T Magazine
Posted by B&T Magazine

This time around the agency has dobbed itself in after an internal investigation uncovered 40 cases of overcharging amounting to ¥114.8m Yen or $A1.33 million.

In a statement to media, Dentsu said its internal investigation had investigated 214,000 invoices from its Japanese operations from November 2012 to July 2016 to identify “instances of practices that were or potentially were unsuitable for digital advertising services provided by the company and some group companies in Japan.”

The statement also read: “The impact on business performance and financial status related to these issues are not material. All clients have been informed. Furthermore, this was confined to Japan and Dentsu is confident that these practices will not occur again due to the measures put in place.”

The company also offered its “sincere apologies for the great concern and trouble that this matter has caused its advertisers, shareholders and other stakeholders.”