Dentsu X Retains Australia Post’s Media

Dentsu X Retains Australia Post’s Media
SHARE
THIS



Dentsu Aegis Network agency dentsu X has retained Australia Post’s media agency account, as well as extended the business’ scope of work.

The agency’s remit now encompasses all strategy, planning, trading and investment, performance, and social media for Australia Post.

Angela Tangas, national managing director of dentsu X Australia, said: “The evolution of our partnership with Australia Post is testament to the strength of our client relationship, capability of the team, application of creative commercial thinking, and exceptional value that we have and will continue to provide to this great partnership.

“We’re thrilled to be building on our relationship with Australia Post and are excited to work with our agency partners to help Australia Post go beyond media by focusing on solutions that realise lifetime customer value.”

Andrea Pearman, general manager marketing and community at Australia Post, said: “dentsu X has continued to impress us with their flexible approach, high-performing team, and commitment to understanding our business and our customers across all our segments.

“We’re pleased to be continuing our longstanding partnership with the team.”

The account is led out of Melbourne by Michelle O’Brien, and its retention signifies a pivotal period for dentsu X in Australia.

Under the new leadership of Angela Tangas, the structure of the business has been reviewed to best deliver against its proposition and commitment to offer to cross-channel specialisation and expertise to deliver value throughout and beyond the customer journey.

Accordingly, O’Brien has been promoted to head of client solutions, and Sam Cousins has been promoted to head of strategy and planning.

“During such a transformative time for the business, I’m proud to recognise the ongoing achievements and commitment of both Michelle and Sam by promoting them into these two new leadership roles,” Tangas said.

“Both leaders have exceptional and complementary expertise. With a shared focus on optimising the power of Dentsu Aegis Network, I’m excited about our future focused on delivering valuable, personalised experiences for current and future client partners.”

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.