Dentsu Aegis Network-owned media agency dentsu X has expanded its Australian footprint with the opening of a Sydney office earlier this month.
Led by client service director Charlotte Edwards, a cross-functional team comprising media and digital specialists has been established to deliver strategic, customer-centric solutions for the business’ existing and new client partners.
A Sydney presence is a significant expansion for the integrated offering, which currently has offices in Melbourne and Canberra, and more than 1,800 staff throughout the Asia-Pacific region.
Angela Tangas, national managing director of dentsu X Australia, said: “It’s a transformational time for dentsu X, and we are very excited to be entering the Sydney market.
“We have a fantastic team in place ready to hit the ground running and are looking forward to working with our current and future client partners to provide solutions that realise lifetime customer value, spanning media and the broader customer ecosystem to deliver ‘experience beyond exposure’.”
Formerly known as Dentsu Mitchell, dentsu X launched in Australia in November 2017.