Dentsu-owned B2B Agency gyro Launches In Australia

Dentsu-owned B2B Agency gyro Launches In Australia
SHARE
THIS



Dentsu Aegis Network’s full-service B2B agency gyro has officially launched in Australia, following the announcement of its merger with Interprise Australia and Band Interprise in February this year.

The launch allows multinational clients in Australia to take advantage of an expanded B2B service offering, beyond media planning and buying, and tap into over 13 years of regional experience developing B2B marketing programs for clients in the Asia-Pacific (APAC region).

To commemorate the launch, gyro partnered with key regional partner LinkedIn to host a thought-provoking panel discussion focused on ‘The People Inside the Business’.

The kick-off event, held at the LinkedIn’s headquarters in Sydney’s CBD, invited B2B marketers to hear from experienced B2B thought leaders and specialists, who shared insights in the latest B2B innovations, technologies and solutions.

gyro Australia launch event

The launch event at LinkedIn HQ.

The event will be the first in a series of B2B events co-hosted by gyro and LinkedIn in the coming months.

Dom Weatherhead (pictured above), head of gyro Australia, said: Dom Weatherhead said: “gyro is at the forefront of reinventing the way we see, consume and feel advertising in the dynamic B2B space.

“This event series is designed to address a gap in the Australian market, in that it is tailored specifically to B2B marketers with insights that will impact their day-to-day.

“The launch of gyro is a significant development for our clients in Australia, who will now benefit from gyro’s end-to-end B2B service offering and regional and global experience, as well as the full resources of Dentsu Aegis Network, providing best-in-class B2B marketing services and solutions to business leaders.

“There is no B2B agency in any market capable of offering this combined power and value. I’m looking forward to what is to come.”

Acquired by Dentsu Aegis Network in July 2016, gyro offers total integration of creative, media, data, channel marketing, sales enablement and technology solutions for B2B marketers.

The launch of gyro in Australia builds the agency’s APAC presence to four offices, including Sydney, Singapore, Hong Kong and Tokyo.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]