Dentsu Mitchell Wins UNIQLO Australia Media Account

Dentsu Mitchell Wins UNIQLO Australia Media Account

Dentsu Mitchell has been appointed to the UNIQLO media business in Australia.

Dentsu Mitchell has been charged with innovating and better connecting the UNIQLO brand with Australian consumers, as part of UNIQLO’s increased focus on digital innovation and e-Commerce.

This appointment bolsters Dentsu Mitchell’s existing portfolio of retail brands including The Good Guys, Carpet Call and Cash Converters.

Speaking of the UNIQLO partnership, Dentsu Mitchell national managing director, Adrian Roeling said, “We are very excited to be working with such a renowned innovative and progressive brand, and look forward to helping them achieve their business goals to build their brand and retail footprint in Australia.”

Client service director at Dentsu Mitchell Bibian Mak will lead the account. Bibian is a nine-year veteran of Dentsu Mitchell, and has led omni-channel strategies and plans for many key clients, including Australia Post, Renault and the Victoria Government.

Bibian said, “This is an extremely exciting and significant win to showcase our commitment to drive connectivity throughout Australia and the APAC region, together with the Dentsu Aegis Network. Our team is genuinely passionate about the UNIQLO brand and are looking forward to take the innovative UNIQLO brand to the next level in Australia”.

Tracey Lang, marketing director of UNIQLO Australia said, “We are focusing more on digital and are excited to be partnering with Dentsu Mitchell who have strengths in this area along with traditional media to expand our footprint in Australia.”

Please login with linkedin to comment

facebook update havas media

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]