Dentsu Mitchell’s has been re-appointed Patties Foods media account following a competitive pitch.
Dentsu Mitchell is a long-standing partner of Patties Foods, since first winning their business over 10 years ago.
The recent retention of the Patties Foods account reflects the quality of work being produced by Dentsu Mitchell, as well as the team’s dedication and passion for delivering communication solutions that meet the changing consumer eco-system.
Adrian Roeling, national managing director, Dentsu Mitchell said, “The retention of Patties Foods demonstrates our commitment to long-term relationships, and delivering innovative business solutions. We are thrilled to be continuing our partnership with one Australia’s most iconic brands as we help them navigate the ever-evolving consumer market.”
Michelle O’Brien, group client service director, Dentsu Mitchell added, “Patties Foods has a fresh, new marketing and communications strategy with a particular focus on innovation, consumer engagement and category growth. We are excited by the challenges set out by the Patties Foods team, and are poised to work with our agency partners as we set about achieving Patties’ business goals.”
Anand Surujpal, Patties Foods general manager marketing and innovation, said, “More than ever consumer engagement and allegiance is our focus. We want to be where our customers are and we view being proactive on relevant media platforms – including a stronger emphasis on digital – as key to maintaining and increasing engagement.
“It’s a very exciting time for Patties Foods. With aggressive plans for growth and a focus on innovation we will be interacting with our customers in new and exciting ways,” said Surujpal.