Dentsu Mitchell Re-Appointed Patties Foods Media

Dentsu Mitchell Re-Appointed Patties Foods Media
SHARE
THIS



Dentsu Mitchell’s has been re-appointed Patties Foods media account following a competitive pitch.

Dentsu Mitchell is a long-standing partner of Patties Foods, since first winning their business over 10 years ago.

The recent retention of the Patties Foods account reflects the quality of work being produced by Dentsu Mitchell, as well as the team’s dedication and passion for delivering communication solutions that meet the changing consumer eco-system.

Adrian Roeling, national managing director, Dentsu Mitchell said, “The retention of Patties Foods demonstrates our commitment to long-term relationships, and delivering innovative business solutions.  We are thrilled to be continuing our partnership with one Australia’s most iconic brands as we help them navigate the ever-evolving consumer market.”

Michelle O’Brien, group client service director, Dentsu Mitchell added, “Patties Foods has a fresh, new marketing and communications strategy with a particular focus on innovation, consumer engagement and category growth.  We are excited by the challenges set out by the Patties Foods team, and are poised to work with our agency partners as we set about achieving Patties’ business goals.”

Anand Surujpal, Patties Foods general manager marketing and innovation, said, “More than ever consumer engagement and allegiance is our focus. We want to be where our customers are and we view being proactive on relevant media platforms – including a stronger emphasis on digital – as key to maintaining and increasing engagement.

“It’s a very exciting time for Patties Foods. With aggressive plans for growth and a focus on innovation we will be interacting with our customers in new and exciting ways,” said Surujpal.

 

Please login with linkedin to comment

havas media

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]