Dentsu Aegis Snares Independent Digital Agency WiTH Collective For Undisclosed Sum

Dentsu Aegis Snares Independent Digital Agency WiTH Collective For Undisclosed Sum
SHARE
THIS



Dentsu Aegis Network today announces the acquisition of award-winning digital experience agency, WiTH Collective, adding extensive scale and capability to the Group in Australia in the areas of utilising data and customer relationship management (CRM) in providing creative services. 

Founded in 2010 and based in Sydney, WiTH Collective is one of the leading and most awarded digital experience agencies in the country, with a list of blue chip clients and a team of 75. Similar to Dentsu Aegis, WiTH Collective’s broad range of services are focused on the intersection of technology, creativity and data. 

Following the acquisition, WiTH Collective will retain its own branding, remain at its Surry Hills offices, while founders Justin and Dominique Hind will remain in their current roles of CEO and COO respectively, reporting to Dentsu Aegis Network ANZ CEO, Simon Ryan. 

Speaking of the acquisition, Simon Ryan, CEO of Dentsu Aegis Network ANZ, said: “WiTH Collective has an enviable position in market, with an impressive client list and a strong reputation for excellence as a data-led, creative CRM business. WiTH Collective’s capabilities mirror our plans and ambitions in the CRM space and our businesses share an understanding of where media is going in the digital economy. Together, we will help clients to navigate and succeed in this ever-changing landscape.” 

Matthew Crook, chief strategy officer and CEO of performance & data for Dentsu Aegis Network ANZ, said, “The acquisition of WiTH Collective is an exciting move, aligned to our local and global strategic imperative to compete in the digital economy and grow our data business.

“This acquisition offers mutual benefit to WiTH and Dentsu Aegis, and both our companies and clients will enjoy significant cability gains as a result.” 

Justin Hind, Co-Founder and CEO of WiTH Collective said, “Dominique and I see becoming part of Dentsu Aegis as the next major chapter in the evolution of WiTH Collective. We’ve always aspired to become a major force in modern, future focused, digital and data driven marketing and CRM. Being part of the Dentsu Aegis network will allow us to accelerate that for the agency, our clients and the wider Dentsu Aegis group. We also discovered that both organisations have very similar corporate values and aspirations. Our team couldn’t be more delighted and excited about what the future holds for all of us.” 

Most recently, WiTH Collective won B&T’s Direct Marketing Agency of the Year in 2015 and was acknowledged in BRW’s Fast 100 Awards in 2015. It was also Campaign Asia’s Digital Agency of the Year and ANZ Specialist Agency of the Year in 2014. 

Please login with linkedin to comment

Creative Social web security

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]