Dentsu Aegis Snares Independent Digital Agency WiTH Collective For Undisclosed Sum

Dentsu Aegis Snares Independent Digital Agency WiTH Collective For Undisclosed Sum
SHARE
THIS



Dentsu Aegis Network today announces the acquisition of award-winning digital experience agency, WiTH Collective, adding extensive scale and capability to the Group in Australia in the areas of utilising data and customer relationship management (CRM) in providing creative services. 

Founded in 2010 and based in Sydney, WiTH Collective is one of the leading and most awarded digital experience agencies in the country, with a list of blue chip clients and a team of 75. Similar to Dentsu Aegis, WiTH Collective’s broad range of services are focused on the intersection of technology, creativity and data. 

Following the acquisition, WiTH Collective will retain its own branding, remain at its Surry Hills offices, while founders Justin and Dominique Hind will remain in their current roles of CEO and COO respectively, reporting to Dentsu Aegis Network ANZ CEO, Simon Ryan. 

Speaking of the acquisition, Simon Ryan, CEO of Dentsu Aegis Network ANZ, said: “WiTH Collective has an enviable position in market, with an impressive client list and a strong reputation for excellence as a data-led, creative CRM business. WiTH Collective’s capabilities mirror our plans and ambitions in the CRM space and our businesses share an understanding of where media is going in the digital economy. Together, we will help clients to navigate and succeed in this ever-changing landscape.” 

Matthew Crook, chief strategy officer and CEO of performance & data for Dentsu Aegis Network ANZ, said, “The acquisition of WiTH Collective is an exciting move, aligned to our local and global strategic imperative to compete in the digital economy and grow our data business.

“This acquisition offers mutual benefit to WiTH and Dentsu Aegis, and both our companies and clients will enjoy significant cability gains as a result.” 

Justin Hind, Co-Founder and CEO of WiTH Collective said, “Dominique and I see becoming part of Dentsu Aegis as the next major chapter in the evolution of WiTH Collective. We’ve always aspired to become a major force in modern, future focused, digital and data driven marketing and CRM. Being part of the Dentsu Aegis network will allow us to accelerate that for the agency, our clients and the wider Dentsu Aegis group. We also discovered that both organisations have very similar corporate values and aspirations. Our team couldn’t be more delighted and excited about what the future holds for all of us.” 

Most recently, WiTH Collective won B&T’s Direct Marketing Agency of the Year in 2015 and was acknowledged in BRW’s Fast 100 Awards in 2015. It was also Campaign Asia’s Digital Agency of the Year and ANZ Specialist Agency of the Year in 2014. 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine