Dentsu Aegis Network Perth has won the national account for Cash Converters following a competitive pitch.
Worth $8 million, the win encompasses all traditional, digital, search, SEO, content, social, data and marketing technology consultancy across Australia. The account will be led by Dentsu Mitchell Media calling upon the full resources of the network in Western Australia and nationally.
The Cash Converters win tops off a very successful year for the network in Perth which has collectively added over $30m of new billings alongside the successful launches of new services in search, social, programmatic and content.
Business director at Dentsu Mitchell Perth Michelle Testa highlighted the collective specialism of the Dentsu Aegis Network as a critical element that helped the agency win the pitch.
Testa said: “We are very excited to announce our appointment to the Cash Converters account. Our vision was to mobilise the best talent across the Dentsu Aegis Network, and to bring the best to the table.”
“This win leverages the expertise and capabilities of several of Dentsu Aegis Network brands across both Australia and New Zealand, including Columbus, The Story Lab, Amnet and Data2Decisions, to deliver competitive advantage.”
International brand manager of Cash Converters Glenn Donaldson said: “After several successful years with a different model we sought to change our approach and consolidate the media business. We were impressed with Dentsu’s approach, their digital and marketing technology and their ability to hit the ground running.”