Dentsu Aegis Network (DAN) announces the launch of Australia’s first dedicated service to support independent agencies and clients that book media directly.
InvestDirect@DAN launches with $150M in annual billings, having successfully partnered with several large independent media agencies over the past month.
The division leverages DAN’s unique operating model and unrivalled investment in content, data, people based marketing (M1), automation, financial systems and strategic products.
It will provide specialist services for those clients seeking support in managing in-house media programs, providing access to planning tools, training, financial systems and specialist communication capability through DAN’s unique operating model.
InvestDirect@DAN will enable DAN to build incremental revenue and a client base, exclusive of the DAN agency brands, creating a new revenue stream for the Network in ANZ, and strengthening DAN’s buying power.
Dentsu Aegis Network CEO ANZ Simon Ryan said: “We are continuously evolving our business to best service our clients and deliver opportunities for our people in a digital economy.
“The launch of InvestDirect@DAN brings exciting opportunities both for our clients and to diversity our own business, and ensuring our agency brands are focused on delivering strategic consultation, innovation and value to clients.”
“We are the first Network to launch a specialist planning and investment unit such as this in Australia.
“We’ll be working with both agencies and direct clients to deliver value beyond what could otherwise be achieved and look forward to announcing more on the growth of InvestDirect@DAN in the near future.”