Dentsu Aegis Network Launches Amplifi In New Zealand & Appoints Head of Amplifi NZ

Dentsu Aegis Network Launches Amplifi In New Zealand & Appoints Head of Amplifi NZ
SHARE
THIS



Dentsu Aegis Network is pleased to announce the expansion of its global media investment arm, Amplifi, into the New Zealand market.

Leading the New Zealand branch will be Richard Pook, who has been appointed to the newly created role of Head of Amplifi, commencing 13 February. Pook will lead all investment and local and global media partnerships for the New Zealand group.

Richard Pook

Richard Pook

Chief Executive Officer of Dentsu Aegis Network New Zealand Robert Harvey said, “I’m thrilled to have secured someone of Richard’s calibre to lead the launch of Amplifi in New Zealand.”

“I’m confident that the roll-out of Amplifi in New Zealand, combined with Richard’s unique combination of commercial and digital experience, will truly set us apart from legacy trading models and deliver a demonstrable uplift in media innovation and performance for our clients.”

Richard joins Amplifi from global Digital Media and Ad Technology company, Exponential, where he was the EMEA Managing Director and VP Finance, based in Switzerland.

Prior to this Richard held senior commercial roles within digital media and technology companies including Yahoo, British Telecom, Optus, and Telstra.

“I’m excited to be joining Rob’s team to lead Amplifi in New Zealand. I look forward to drawing on my experience to build innovative and valuable partnerships with media owners and to enhance results for our clients.”

Amplifi is the Dentsu Aegis Network’s media investment arm, with the goal of identifying opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.

Amplifi’s New Zealand launch will add to the brand’s global footprint of 30 locations worldwide and over 3,500 specialist staff.

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]