Dentsu Aegis Network Australia today announces that Matthew Crook (left in image) has been promoted to Chief Strategy Officer and CEO Performance & Data, Dentsu Aegis Network ANZ.
Crook’s new role sees him charged with working in conjunction with DAN ANZ CEO, Simon Ryan, on group strategic priorities and direction whilst maintaining his management across programmatic, performance, content and analytics for DAN.
As chief strategy officer, Crook will be spearheading DAN’s overarching direction as the Group realises it’s Digital 2020 vision, with a particular emphasis on client-focused organisational design, strategic acquisitions, partnerships, group based data and analytical capabilities as well as working with the executive team and brand business leads to help them achieve their goals.
Dentsu Aegis Network Australia CEO Simon Ryan (right in image) said: “I have worked with Matt over a number of years now and I believe he is one of the smartest men in the industry. His knowledge of our Group will have significant influence on our strategic priorities and coupled with his experience and understanding of analytics and data, he is going to play a pivotal role in DAN achieving its Digital 2020 vision.”
Crook said: “I am thrilled that Simon has placed a great deal of faith in me to work with him and the management team on the future direction of the DAN Group, whilst maintaining management of our progressive and market leading digital portfolio. The Group is in a great place with quality leadership in all areas and is poised to pioneer the role of an agency in the digital economy that will bring advantage to our people and clients alike.”