Dentsu Aegis Network Dominates Latest R3 New Business League Report

Dentsu Aegis Network Dominates Latest R3 New Business League Report

Dentsu Aegis Network is leading the Australian industry in new and retained business by a significant margin for the year to date, according to the latest R3 New Business League Report.

In the report released last week, Dentsu Aegis Network agency Carat is in the number one position, with the retention of Woolworths and new client wins including L’Oreal, Mastercard and Sara Lee.

Fellow Group agency Mitchells holds 2nd place after winning the Australian Government, Open Universities Australia and Serengeti this year.

Vizeum is in 10th place with wins including Ella Bache and Domain. Huckleberry, the Dentsu Aegis Network’s full service media and digital creative agency which launched in December, has also recently had a spate of new business wins including Palace Cinemas, Carmen’s, Two Scoops, 8 Homes and extended its remit with Funtastic to include creative services.

Luke Littlefield, CEO of Dentsu Aegis Network for Australia and New Zealand, said: “We’re thrilled with the collective success of our Group so far this year. Our experience in delivering insights and strategy through to execution for our clients has been recognised with the business we’ve won and retained, as well as the ongoing partnerships that we have with all our existing clients.”

“Beyond the high profile account wins, it’s pleasing to see that our agencies are working closer than ever before to deliver insight driven, integrated solutions to clients through Dentsu Aegis Network’s unique Operating Model, which allows our clients to tap into all the expertise that our Group can offer.”

The latest R3 New Business League for Australia can be found here.