Dentsu Aegis Launches Marketing Effectiveness Consultancy, Hires New Head

OLYMPUS DIGITAL CAMERA
SHARE
THIS



Dentsu Aegis Network has launched its global marketing effectiveness consultancy Data2Decisions in Australia and New Zealand. Data2Decisions is managed in this market by Dentsu Aegis Network’s newly appointed managing director of research, data and analytics, Clare Fernando.

Data2Decisions uses data, analytics and technology to help clients make more effective marketing  decisions quickly and at scale to drive sustainable business growth.

Fernando joins Dentsu Aegis Network from her previous role as chief insights officer of Thrive Plus before which she worked with companies such as Mediabrands, Initiative and Austar Entertainment. She has held marketing research and analytics roles in industries such as banking and finance, accounting, online, retail, logistics and consultancy. Fernando’s divisional responsibilities extend across Data2Decisions, Denstu Aegis Network Knowledge Centre, as well as sitting on the executive ANZ Data Council.

Speaking of the launch of Data2Decisions, Luke Littlefield, CEO of Dentsu Aegis Network ANZ said: “As a Group, we are looking ahead to a Digital 2020 vision. Businesses like Data2Decisions are ensuring that we have the knowledge and insight to be one step ahead of our competitors and to be passing this advantage onto our clients.”

Matt Crook, CEO of Performance and Amplifi for Dentsu Aegis Network ANZ said: “Insights, data and analytics are pivitol to achieving the Dentsu Aegis Network Digital 2020 vision and Clare was clearly the most talented executive we met during our extensive search to deliver on our ambitions in this space. We want to help our clients to make better decisions quickly – to make their marketing work harder and better in the future and the launch of Data2Decisions will significantly increase our offer in this space.”

Speaking of her new appointment, Fernando said, “The intersection of data, insights and innovation has always been integral in shaping effective marketing and business strategy. I am excited and proud to join Dentsu Aegis Network, renowned for its ready receptivity to innovative thinking in the analysis and application of data to drive sustainable business growth for clients.

“Sustainable business growth is not just achieved through optimising marketing strategy but also through sharpening planning across other aspects of our clients’ operations which impact on performance.  I look forward to bringing new levels of wide-ranging value to our clients through the effective use of data.”

Data2Decisions was established in the UK in 2001 and following rapic growth throughout the past 18 months, now has nine offices throughout the UK, Europe, Americas and APAC.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]