Dentsu Aegis CEO Luke Littlefield Departs As Carat CEO Simon Ryan Steps Up

Dentsu Aegis CEO Luke Littlefield Departs As Carat CEO Simon Ryan Steps Up
SHARE
THIS



Dentsu Aegis Network today announces a succession to the leadership to its Australia and New Zealand business. Luke Littlefield resigns from the group and Simon Ryan is promoted from CEO Carat ANZ to CEO Dentsu Aegis Network ANZ.

In March 2013 Dentsu Inc acquired Aegis Group Plc to form Dentsu Aegis Network globally. CEO Luke Littlefield was instrumental in integrating the business in ANZ, which followed the earlier integration of Aegis Media and the Mitchell Communication Group. The business has grown rapidly with new office expansions across Australia and key acquisitions such as BWM which significantly enhanced the dentsu agency offering in the market.

Following the successful integration of the businesses Dentsu Aegis Network ANZ now moves into a new phase of development. Carat has delivered strong performance under Ryan’s leadership and was named the number one media agency in the 2015 R3 New Business League table, the second consecutive year in first place.

Nick Waters CEO Dentsu Aegis Network Asia Pacific said: “Luke has done really well steering the group through two mergers over the last five years and I thank him for his contribution to the business. Simon has been a consistent standout performer over recent years, leading Carat with energy and dynamism to become the most successful media agency in Australia.  He has earned this opportunity to lead the group in the next phase of our development and it is very encouraging to be able to promote such strong talent from within the group.”

Luke Littlefield said: “It has been a great journey over the last eight years with Mitchell Communication Group, Aegis Media and most recently Dentsu Aegis Network.  I am proud of what we have achieved in the market, and now feels like the right time to move on.  It is good to leave the business in good shape and in good hands.”

Simon Ryan said: “This is a very exciting time.  The market is changing rapidly and we have a diverse range of well integrated capabilities to help clients navigate the changes successfully. I am looking forward to working with Nick and the national management teams in Australia and New Zealand to capitalise on our current position and the market dynamics.”

The change of leadership takes place with immediate effect.

Latest News

LinkedIn Unveils Its Most Viewed Aussie Media & Marketing Profiles For 2018
  • Advertising
  • Marketing
  • Media
  • Technology

LinkedIn Unveils Its Most Viewed Aussie Media & Marketing Profiles For 2018

Trinity Consulting’s head of strategy, Anthony James (main photo), is the most followed Australian media personality on LinkedIn according to a new study by the business social media platform. Each year LinkedIn unveils its Power Profiles, the most-viewed professionals on LinkedIn across five categories in Australia. The categories include founders and CEOs; small to medium businesses (SMB); […]

by B&T Magazine

B&T Magazine
Silhouettes on cube boxes
  • Marketing
  • Partner Content

The Digital Specialist Versus The Marketing Generalist: Who Do CMOs Want More?

As technology continues to advance at a rapid rate, the pressure is firmly on marketers to ensure their digital skills are up to scratch. But with all the hype currently surrounding digital, do marketing bosses value those in their team with specialist skills more than the generalists? According to a recent survey of Australian and […]

Partner Content

by Hays

Waitrose Mocks John Lewis’ Elton John Ad For Its Own Christmas Campaign
  • Campaigns

Waitrose Mocks John Lewis’ Elton John Ad For Its Own Christmas Campaign

It’s arguably the planet’s most anticipated Christmas ad and UK retailer John Lewis didn’t disappoint when it delivered its big budget Elton John number to the world on Friday. Check out B&T’s reporting here. Such was the power of the spot, even our very own Dr Mark Ritson wrote a doting homage to the work […]

by B&T Magazine

B&T Magazine
Charity Group Debuts Confronting Ads For International Children’s Day
  • Campaigns

Charity Group Debuts Confronting Ads For International Children’s Day

Today is International Children’s Day and to draw attention to the often appalling treatment of many of the world’s kids, charity group Right To Play has unveiled two stunning and provocative spots. The work of BBDO Toronto, the first is a 90-second TVC highlighting the mistreatment, forced marriage and child labour suffered by many children around the world. While a second deals […]

by B&T Magazine

B&T Magazine
Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this guest post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine