Dentsu Takes Off With United Airlines’ Media Account

Dentsu Takes Off With United Airlines’ Media Account
SHARE
THIS



Dentsu Aegis Network (DAN) has won United Airline global media duties, taking the account from incumbent WPP.

According to Adweek, Carat will run media and buying for United Airlines, while Merkle with head up the targeted marketing and social media.

WPP’s Wunderman originally held the account, and will now remain on United’ roster though, it is yet to be confirmed in what capacity.

In a statement on the win, DAN Americas CEO Nick Brien said: “We’re very proud to have secured the role as the media AOR partner for United Airlines.

“This global appointment expands on mcgarrybowen’s long-standing creative relationship with United Airlines across every marketing touchpoint from big creative ideas to social media to targeted media.”

Dentsu-owned mcgarrybowen holds United’s creative account.

United Airlines VP of marketing Mark Krolick said: “With this new DAN partnership, we have the benefit of building on our already strong relationship with mcgarrybowen to collaborate with an integrated team of strategic, creative and data-driven minds to support the United brand and business in our goal of connecting people and uniting the world”

He also said WPP’s agencies “have been instrumental in their support of United and will continue in our restructured agency partnerships.

Meanwhile, Wunderman North America CEO Seth Solomons added: “We are proud of the work we do with United and remain focused and excited about our partnership.

 

The win is the second in a fortnight for DAN, which took over Intel’s media account from OMD last week.

 

Latest News

Commercial Radio Australia Develops Amazon Alexa Skill For Listeners
  • Media
  • Technology

Commercial Radio Australia Develops Amazon Alexa Skill For Listeners

The commercial radio industry has announced the launch of the RadioApp skill for Amazon’s voice assistant, Alexa. The new skill is designed to make radio listening simpler and more convenient for Aussies, who can now ask Alexa to play any of the country’s 300 AM, FM and DAB+ digital stations by name or frequency. The […]

Radio Industry Announces World-First “Super Pilot” For Audience Measurement
  • Media

Radio Industry Announces World-First “Super Pilot” For Audience Measurement

Commercial Radio Australia (CRA) and global market research firm GfK test the measurement of radio listening using a combination of diary and electronic meters in the first half of 2019. CRA chief executive Joan Warner said the initiative would be the largest-scale radio audience measurement pilot study using diary and electronic monitoring ever undertaken in […]

Radio Networks Unite To Grow Aussie Podcast Industry
  • Media

Radio Networks Unite To Grow Aussie Podcast Industry

Commercial Radio Australia (CRA) has announced it will establish a Podcast Working Group comprised of all major radio players, including the ABC and SBS. Announcing the initiative at the Radio Alive 2018 national conference in Melbourne today, CRA chief executive Joan Warner said the working group would be charged with developing an all-of-industry podcast strategy, […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”
  • Advertising
  • Campaigns

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”

How do you attract tourists when, let’s be honest, your home state’s just a bit boring? That was the dilemma facing US midwestern town Nebraska which, due to a lack of things to do, was facing a visitor shortage on top of being voted the “least likely state” tourists planned on visiting. Hence, its new tourist catchphrase, “Honestly, it’s […]

by B&T Magazine

B&T Magazine
APN Outdoor Boss James Warburton To Exit
  • Media

APN Outdoor Boss James Warburton To Exit

After less than a year in the role, APN Outdoor CEO James Warburton will leave the business following the completion of its acquisition by JCDecaux. The Federal Court of Australia was the latest regulator to give the JCDecaux-APN Outdoor deal the green light, announcing its approval to APN shareholders yesterday. Warburton joined APN Outdoor in […]

by B&T Magazine

B&T Magazine
Six Tips To Getting Your Opinion Heard In Meetings
  • Opinion

Six Tips To Getting Your Opinion Heard In Meetings

Michelle Sales (pictured below) is a leadership speaker, coach and trainer and author of The Power of Real Confidence. In this book extract below, Sales offers her tips to make sure your voice gets heard at any meeting… It was Eleanor Roosevelt who once said, ‘You gain strength, courage and confidence by every experience in which […]

Opinion

by B&T Magazine

B&T Magazine
How To Foster A Culture Of Creativity
  • Opinion

How To Foster A Culture Of Creativity

Need to get the creative juices flowing save for spiking the water cooler with methamphetamine? Try this read instead.

by B&T Magazine

B&T Magazine