Independent agency Deepend has won a raft of new business clients, including the South Australian Tourism Commission, the Financial Management Association of Australia, and three individual e-businesses (CarAdvice.com.au, connectnow and Switchwise).
To deliver long-lasting technology solutions to these projects, Deepend will employ various adaptive methods to generate innovative digital assets for each client. The projects include:
- Develop an innovative new digital publishing platform for The South Australian Tourism Commission (SATC)
- Revitalising the digital channel strategy for the Financial Management Association of Australia (FMAA), whilst developing the FMAA online application across a responsive, multi-device platform.
The scope of works required for the three e-businesses cover broad-based digital strategy, customer experience mapping, user experience design and application development. Across all of these projects, Deepend’s direction will focus on design strategies and connected experiences, spanning multiple technologies, platforms and media.
Deepend managing director Kath Blackham said: “We’re delighted to be working with such exciting brands; providing them with new, innovative digital assets to better connect them to the wider public they serve. These new client wins are a testament to Deepend’s approach of working as a broader innovation consultancy with a strategy first approach.”