Deakin & Hardhat Digital Helping High School Grads

Closeup Of Young Businesswoman Holding Envelope With Letter
SHARE
THIS



Deakin University has launched The ATAR Mood Machine, a site that aims to cut through the noise during the stressful Change of Preference, period when year 12 students receive their results.

Created by Hardhat Digital, the fully responsive site asks students to pick their mood (devo, super happy etc), select a related animated GIF, add text and share with friends on social channels with prizes being awarded daily.

Screen Shot 2014-12-08 at 10.15.39 pm

The site, though simple in its mechanic, displays Deakin’s understanding and empathy for future students, providing them with an outlet to express themselves through the use of pop culture references and the much loved GIF.

Presented by the Social Media Command and Innovation Centre at Deakin, the site is integrated with social channels and showcases the university’s  commitment to technology in a fun, engaging way.

Deakin’s Head of Social Media, Gabriella Francis said: “Deakin understands that Change of Preference (COP) week can be an emotional period for Year 12 school leavers. Our on-going approach to connect with students online has brought on the creation of The ATAR Mood Machine. This light-hearted competition encourages school leavers to express themselves with a GIF in the lead up to COP week, for their chance to win a daily prize and find out more information on Change of Preference.”

frustrated

Lee-at Jacobson, account director at Hardhat Digital said: “We know that this is a really stressful period for students, so rather than throw another “Pick Me” campaign at them, we decided to take the ‘mate on the couch’ approach providing them with a place to express themselves through animated GIFs and incentivised through great daily prizes. This is just another example of Deakin being willing to sit outside the comfort zone and do something a bit different.”

The ATAR Mood Machine will run from December 8 to 12.

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]