DDB Brussels Helps Put An End To Dr Google

DDB Brussels Helps Put An End To Dr Google

If you’re like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather.

This story was originally published by Adweek

The campaign tells you: 'Don't Google it. Check with a reliable source.'

Well, that plan is ill-advised. It can yield reams of misinformation and all manner of (potentially harmful) misdiagnoses.

The Flemish government in Belgium commissioned DDB Brussels to help remedy the situation, and the agency came up with an intriguing cure.

Read the full article here.