It’s beginning to feel a lot like people need to stop complaining on Facebook; David Jones’ black and white Christmas window display is receiving some social media backlash because it lacks ‘festive colours’.
After B&T reported that David Jones was kicking butt with its latest youth focused marketing campaigns,it looks like this round of the department store war has gone to rival Myer.
DJs Christmas window display is being criticised on Facebook and Twitter for making a mistake of biblical proportions with its black and white display. This Christmas the windows at David Jones stores in Melbourne’s Bourke street and Sydney CBD have been designed by illustrator James Gulliver Hancock.
But people should just calm their farm because Hancock will be appearing throughout the Christmas period to colour in parts of his display.
@steph_gardiner ha yes! They’re a bit ‘adult colouringbook’ aren’t they? Without the colour and with product placement.
— penelly (@penelly) November 17, 2015
The CBD David Jones XMas window this year is awful,what happened to the creative windows in past years which drew crowds
— Mick Attarian (@pmens72) November 9, 2015
My reaction to the David Jones Pitt Street Mall Christmas decorations pic.twitter.com/VRP2H2eunO
— Andreus Phazzles (@phazzles) November 9, 2015
So disappointed by the David Jones Christmas display in the city. It used to be about beautiful Christmas scenes. Now its just merchandise
— Lauren’s Lollopings (@ll_lit) November 8, 2015
A David Jones spokesperson has said the windows “tell the story of the David Jones Christmas elves gathering gifts from all corners of the globe to bring back to Santa’s workshop,” and also “showcase James’ unique and playful style, and reflect the fascination for colouring-in that appeals to both young and old.”