David Fairfull Set To Lead IPG Mediabrands’ Society

David Fairfull Set To Lead IPG Mediabrands’ Society
SHARE
THIS



IPG Mediabrands has today named David Fairfull as the new managing director of the social marketing agency Society. Fairfull, regarded as one of Australia’s foremost social marketing leaders, up to now has been managing partner of We Are Social Australia.

“We expect social media in Australia to accelerate from its current 11% of digital spend to 26% over the next five years and by then our industry will be investing $2.3 billion a year in social media,” said IPG Mediabrands Australia executive chairman and incoming global CEO Henry Tajer. “With such explosive growth in social media approaching, Society will be a vital conduit in people’s relationships with our clients’ brands. We have chosen David to lead Society into this evolving era.”

Fairfull has been managing partner at We Are Social since March 2013 and before that he was the agency’s chief operating officer for two years. He has deep experience in all forms of social media communications, developed within his career in digital communications that spans more than 15 years.

Society was launched as a start up within IPG Mediabrands Australia in November 2013 and since then has grown to hold a roster of more than 50 clients supported by 30 people based in Sydney and Melbourne. When Fairfull joins Society in June, the agency’s current managing director Nicola Swankie will take on a new position, head of content strategy for Society, a pivotal role for the business into the future.

Fairfull said: “It is very clear that social will be central to how all brands guide their reputations and relevance. The opportunity to understand genuine consumer insight, while improving conversion, makes it a compelling channel to engage customers. However, the constant change and complexity make it necessary to have a capable partner that understands the context. Society has proved to be a creative, nimble and very effective partner for clients. The business also has a clear competitive advantage in the resources available from the IPG Mediabrands group and I am looking forward to leading Society to its potential.”

 

Latest News

Mobiddiction Wins Innovation Award At IABCA 2018
  • Media

Mobiddiction Wins Innovation Award At IABCA 2018

Sydney based tech consultants, Mobiddiction, has been crowned with the  Excellence in Innovation Award at the 2018 India Australia Business & Community Awards. Held at Brisbane  City Hall for the second consecutive year, the awards celebrate the Australia India relationship while honouring migrant entrepreneurship and community leadership and aims to raise awareness of Indians in […]

Luminoso Launches Of Revolutionary Business Model
  • Media

Luminoso Launches Of Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]

Sydney Airport Lands Massive Advertising Partnership
  • Advertising

Sydney Airport Lands Massive Advertising Partnership

Sydney Airport has partnered with large-format outdoor innovators, Wideopen Platform, to unveil one of Australia’s largest advertising building wraps across the Western face of the T1 International multi-storey car park. Sydney Airport general manager of retail Glyn Williams said the new wrap spanning 1,957sqm delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio. “We’re excited […]

APN Outdoor Brings The Invictus Games To XtrackTV
  • Campaigns
  • Media

APN Outdoor Brings The Invictus Games To XtrackTV

APN Outdoor, the official Outdoor Media Partner of the Invictus Games Sydney 2018, has revealed the next phase of its partnership with the Games, launching coverage through its XtrackTV national digital rail network. The industry-leading XtrackTV network operated by APN Outdoor is delivering content from the games in Sydney to rail commuters, direct from the official broadcast partner, […]

Engaging.io Appoints Blockchain Specialist To Lead Business Development
  • Media

Engaging.io Appoints Blockchain Specialist To Lead Business Development

Technology and digital agency Engaging.io has appointed Siva Gounder as senior business development manager as the independent agency continues to invest in technology. Gounder joins Engaging.io from CRDZ, a decentralised platform addressing issues preventing widespread adoption of blockchain and cryptocurrencies. For more than two years he was charged with developing blockchain partnerships and marketing. Prior to […]

Ten Pictures That Will Make You Feel Good About Living Down Under
  • Co-Lab
  • Media

Ten Pictures That Will Make You Feel Good About Living Down Under

The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This is Australia’ collection, capturing all that is great about our lifestyle Down Under. We could be every one of these people. The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This […]

Partner Content

by B&T Magazine

B&T Magazine
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
  • Marketing

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters an increase of 11.7 per cent over a year ago following the clubs back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League grand final champions Melbourne Victory were second with 526,000 supporters, down 8.7 per cent on a […]