Fairfax Media’s Good Food and Dan Murphy’s have launched a content partnership.
Running across print, digital, social and mobile, the partnership will provide audiences with a food and drink matching capability. There is also an engaging content series which will be aligned to different lifestyle occasions.
Fairfax Media group director of life media, Melina Cruickshank said: “This is a smart example of deep brand integration that adds value to Good Food’s fast-growing audiences. Our readers are just as passionate about drinks as they are about good food.”
Woolworths Liquor Group, General Manager of Marketing Andrew Hicks said: “We are thrilled to partner with Australia’s leading authority on food and wine to bring Dan Murphy’s knowledge and experience to its audiences, further enhancing our position as a trusted drinks adviser. Good Food brings people together for occasions, whether it’s a meal in the comfort of your home or dining out with friends, which is the perfect fit with our lifestyle brand positioning.”
Fairfax Media Director, FX and Partnerships, Ainslee O’Brien said: “The content and brand solutions we have developed are unique, reflecting Fairfax Media’s commitment to developing bespoke, multi-platform solutions for our partners that drive new and innovative ways for their brands to connect with our audiences.”