Dan Murphy’s Partners With Fairfax Food Title

Dan Murphy’s Partners With Fairfax Food Title
SHARE
THIS



Fairfax Media’s Good Food and Dan Murphy’s have launched a content partnership.

Running across print, digital, social and mobile, the partnership will provide audiences with a food and drink matching capability. There is also an engaging content series which will be aligned to different lifestyle occasions.

Fairfax Media group director of life media, Melina Cruickshank said: “This is a smart example of deep brand integration that adds value to Good Food’s fast-growing audiences. Our readers are just as passionate about drinks as they are about good food.”

Woolworths Liquor Group, General Manager of Marketing Andrew Hicks said: “We are thrilled to partner with Australia’s leading authority on food and wine to bring Dan Murphy’s knowledge and experience to its audiences, further enhancing our position as a trusted drinks adviser. Good Food brings people together for occasions, whether it’s a meal in the comfort of your home or dining out with friends, which is the perfect fit with our lifestyle brand positioning.”

Fairfax Media Director, FX and Partnerships, Ainslee O’Brien said: “The content and brand solutions we have developed are unique, reflecting Fairfax Media’s commitment to developing bespoke, multi-platform solutions for our partners that drive new and innovative ways for their brands to connect with our audiences.”

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]