Daily Life Gets Makeover, Forms Part Of SMH

Daily Life Gets Makeover, Forms Part Of SMH
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Fairfax Media’s digital brand for Australian women, Daily Life, introduced a fresh new look today, now forming part of The Sydney Morning Herald, Australia’s leading masthead across all platforms, The Age, The Canberra Times, Brisbane Times and WA Today.

The new Daily Life features an updated, streamlined design, while its editorial mix incorporates the former Life&Style sections on the above mastheads.

“It’s a very exciting development for Daily Life, which was launched more than four years ago and has a very loyal following,” Fairfax Media’s head of entertainment and lifestyle, Monique Farmer, said.

“We have strengthened Daily Life through the addition of Life&Style content, reducing some duplication around fashion, beauty and home, and improving the overall product offering and reader experience.”

Daily Life has also bolstered its established line-up of columnists, all of whom have given the site a reputation for thought-provoking commentary and helped generate a large social media following.

Celeste Barber, Jane Caro, Tracey Spicer, Tara Moss and Ben Pobjie will be adding their voices to the mix, which includes Clementine Ford, Ruby Hamad, Kasey Edwards, Jenna Price, Clem Bastow, Celeste Liddle and Giselle Au-Nhien Nguyen.

“All the changes will consolidate and grow Daily Life’s audience even further as part of the respective mastheads,” Farmer said.

Danielle Teutsch, national lifestyle editor, said, “There is a renewed focus on lifestyle with Fashion Editor Jenna Clarke leading the coverage from Sydney, supported by Melissa Singer reporting from Melbourne, while Sunday Life magazine’s beauty director Stephanie Darling joins Daily Life to expand its beauty offering.

“Daily Life will continue to be the go-to site for modern Australian women, whether it’s for incisive and timely news and commentary, in-depth interviews, or this season’s trends.”

The launch of the new Daily Life section across Fairfax Media’s national digital network of news mastheads will allow advertisers to reach a highly engaged audience of intelligent and sophisticated women. The new section will also be more closely aligned to Sunday Life magazine, published in The Sun-Herald and The Sunday Age, which will act as a print companion, allowing advertisers to leverage print as well as digital audiences.

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