Fairfax Media today launched a new trade marketing campaign challenging advertisers to play a series of puzzles to promote Daily Life, the lifestyle destination reaching modern, intelligent women.
The light-hearted creative invites advertisers to solve a number-based brain teaser to reveal key insights into Daily Life’s audience and advertising categories – Beauty, Home and Fashion.
Using the tagline ‘Daily Life – For intelligent, modern women’, the campaign will run across multiple visual channels to target marketers and media agencies, including digital and social media advertising, Media-i in-agency TV screens and EDMs.
Daily Life is the lifestyle hub on Fairfax Media’s smh.com.au, theage.com.au, brisbanetimes.com.au and watoday.com.au, and reaches an audience of 1.4 million* every month.
Daily Life attracts a large and highly engaged audience by inspiring and celebrating intelligent, modern women every single day. Sections include News & Views, Life & Relationships, Health & Wellbeing, Beauty, Fashion, Celebrity, Home and The Optimist, which features positive and uplifting stories.
“We wanted to create a campaign that was topical and clever to align with the positioning and brand essence of Daily Life. The campaign’s modern take on a brain teaser puzzle inspires advertising clients to interact with the executions on an intellectual level, while highlighting important advertising insights about Daily Life. It’s also memorable and a bit of fun,” Fairfax media Director, trade marketing, Lise Kay, said.
Daily Life offers advertisers section sponsorships, sponsored content and cross-platform opportunities through print editorial alignment with Sunday Life magazine.
Test your skills and complete all the Daily Life brain teasers at AdCentre.com.au
Agency: True Sydney
Marketing: Fairfax Media Trade Marketing team
* Nielsen Digital Ratings Monthly, September 2016, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet)