CX agency Lavender Broadens Client List With Three Technology Wins

CX agency Lavender Broadens Client List With Three Technology Wins
SHARE
THIS



CX agency Lavender has added a diverse trio of new accounts, welcoming Deakin University, Ardent Leisure and George Weston Foods onto its client list.

The three technology projects will see Lavender’s consulting and integration divisions define and implement marketing automation systems and digital experiences to help deliver personalised customer journeys for each of the three new clients.

The ASX-listed Ardent Leisure, one of Australia’s most successful leisure and entertainment groups, serves more than three million customers annually at family-friendly leisure assets such as Dreamworld, WhiteWater World and SkyPoint theme parks, and AMF and Kingpin Bowling among others.

Deakin University has four campuses and three learning centres in the state of Victoria, with more than 52,000 students – including a quarter who choose to study wholly online.

With George Weston Foods, Lavender will work with Tip Top Foodservices, the company’s wholesale bakery division. The specialist division has an extensive product portfolio that includes many of Australia’s best-loved brands, such as Tip Top®, Abbott’s Village Bakery®, Bürgen®, Golden®, Speedibake®, Australian Garlic Bread®, Bazaar® and Top Taste®.

Speaking about the wins, Clint Bauer, partner at Lavender (pictured above), said: “We’re thrilled to be working with clients that have great vision and a desire to put customer experience at the heart of their business. These wins demonstrate how our technology, strategy and data services can help brands deliver customer grounded strategies.”

As a true CX agency, Lavender focuses on shaping its clients’ products, services and communications around their customers. Consulting is one of Lavender’s five key service offerings; the other four being data, creative, technology and delivery.

Please login with linkedin to comment

Latest News

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine