CX Agency Lavender Boosts Leadership Team

CX Agency Lavender Boosts Leadership Team
SHARE
THIS



CX agency Lavender has appointed experienced consultant Ineke Williams to the position of business partner as it continues to build its customer experience capabilities.

Williams brings a strong technical background and broad experience from client and agency side in Australia and APAC. She spent 14 years in China, Hong Kong and Singapore specialising in customer advocacy, technology and data for big brands before returning to Australia three years ago.

In China, she spent a number of years with global loyalty firm ICLP and also worked for technology solutions company UniQlick, DDB China Group and was a partner at management consultancy Sevendots. Back in Australia she freelanced as a business strategy and management consultant before deciding to join Lavender where she will take charge of CX across some of the agency’s biggest clients.

Lavender CEO Roy Capon said: “Lavender’s overall objective is to deliver truly transformative CX for our clients and Ineke’s extensive international experience with big brands across key verticals will further strengthen our credentials. Her focus has always been on customer experience and much of her work has successfully delivered sales and brand growth for clients. It’s great to welcome such a talented, experienced and committed individual to our growing team.”

Ineke Williams added: “My passion has always been advocacy and customer-centric marketing, so CX agency Lavender is a natural fit for me. I strongly believe customer experience is where you can really make an impact on a client’s business and I can’t wait to work with Roy and the team to deliver customer-focused work that builds value for all Lavender clients.

Williams is the latest recruit within Lavender’s expanding team, including the recent appointments of Brian Sliman as head of data, head of experience design Eric Folger and Strategy Partner Nick Andrews.
CX agency Lavender is celebrating 20 years as Australia’s longest standing independent agency.

Please login with linkedin to comment

Tablet App

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]