As the nbn network continues to roll out across Australia, CX agency Lavender has created an integrated campaign that includes TV, out-of-home, digital, DM, press, radio and cinema.
The campaign, titled ‘Speed’, aims to provide Australians with the information they need to make an informed decision when choosing a speed tier with their internet service provider.
There are four speed tiers available over the network, the fastest being nbn 100. nbn 100 allows multi-device households to stream 4K media, play games, and send and receive large files all at the same time. The campaign links speeds to people’s online behaviour to make it more tangible to the average Australian.
The nbn network is currently rolling out across Australia and will be reaching considerable scale over the next 12 months. The campaign’s objective is to reach all Australians as they prepare to switch to the nbn and help them choose the right speed for their needs.
Ryan Stubna, Creative Director & Associate Partner at CX agency Lavender, said: “This campaign is a great opportunity to really help Australians understand how to make the nbn network work in the best possible way for them and their families. We really wanted to emphasise the fact that they have a choice – and that choosing a speed tier that complements the way they like to use the internet will help them get the best possible experience on the nbn network.”
Agency: CX agency Lavender
Agency producer: Wendy Gillies
Director: Brendan Donovan
Production company: Photoplay