Award-winning content marketing agency King Content has been engaged by listed Australian screening and verification company CV Check Ltd to help develop the brand’s profile in the fast-growing verification sector.
The content marketing strategy will increase CVCheck’s brand awareness and the market’s understanding of CVCheck’s next-generation technology and verification services.
The strategy will demonstrate the wealth of new technologies and innovative options for background checks that are now readily available to individuals and companies. It will also support CVCheck’s ongoing advertising campaigns as the company continues to increase its market share in the police check, tenant check and employment screening sector.
General manager of King Content at Perth, John McGuire said: “King Content is excited to be working with CVCheck. They’ve got a fantastic product that’s being driven by a skilled and knowledgeable team. For us, they’re a dream client, particularly due to the content marketing opportunities we see for the brand in its unique market segment. Our strategy is to make CVCheck the name people immediately call to mind when they need any type of verification or checks.”
Marketing Manager at CVCheck, Menuccia Tassone said: “CVCheck prides itself on its innovative screening services online. Our technology is world-class, providing people and companies fast, independent verification services for police checks, employment references and property screening.
“We apply an innovative approach to both our day-to-day operations and our customer solutions. King Content’s agile content marketing production and distribution methodology helps us to take a similar approach in talking to our audience. We’re excited to work with King Content to spread the word about CVCheck’s services and how we make it easier to verify all types of information.”