Cummins&Partners South Australia has been appointed to partner with Motor Accident Commission (MAC) for strategic and creative services.
Following a competitive pitch, Cummins&Partners will work with MAC to deliver campaigns specifically targeting road safety in South Australia after successfully joining their agency panel.
The immediate focus is on a new campaign addressing driver distraction.
Cummins&Partners managing director, Bronwen Gwynn-Jones says the appointment is a hugely significant one for the agency, and for South Australia. “We are proud and delighted to be working with Motor Accident Commission, who are acknowledged internationally as leaders in road safety initiatives. We are extremely excited to bring our talent and our strategic approach to the crucial task of making our roads safer in South Australia.
“We thoroughly enjoyed the pitch process, and are honoured to have such an esteemed brand join our agency,” said Gwynn-Jones.
Cummins&Partners global chief strategy officer, Adam Ferrier said, “We are so excited to be working with MAC on road safety and to bring our behaviour change methodology to such an important cause.”
Cummins&Partners creative director, Jason Hollamby said, “This is the beginning of a very collaborative, strategic and highly creative relationship. The road safety issues that MAC deals with on a daily basis are international issues for which agencies around the world are finding solutions. As our campaign portfolio grows with MAC, our work will reflect the international standard that is required to make positive change.
“Our agency is attracted to world-class creative ideas that work. This is fundamental to everything that MAC does in relation to road user communication, but it’s also a fundamental part of Cummins&Partners’ creative process.”
The appointment is another significant milestone in the growth of the creative and media agency, which is bucking the trend in the Adelaide market through its expansions, and comes hot on the heels of the appointment of the Agency by South Australian Tourism Commission to run creative services for Tasting Australia, and the recent launch of the new Rundle Mall re-brand campaign.