Crust Gourmet Pizza Bar has appointed Mediahub Australia as its integrated media agency and 303 MullenLowe as creative partner.
Today, the agencies are launching ‘Live Life on the Crust’ – a campaign that positions Crust as a challenger to the bland, which will live everywhere from radio, outdoor and television to Crust’s own pizza boxes and uniforms.
Zoe Jacovou, divisional marketing manager at Crust Pizza, said: “From the outset, Mediahub and 303 MullenLowe have worked together to deliver a campaign that will not only engage our customers but impassion our Franchise Partners and their staff. ‘Live life on the Crust’ is a positioning that feels true to the DNA of our brand, and our Franchise Partners have really embraced it.”
The campaign targets a nation of food lovers who have grown up watching cooking shows and craving new flavour experiences.
Andrew Livingston, managing director of Mediahub, said: “We have loved working with the Crust team in the lead up to today’s launch. It felt from the get-go like a partnership that had the potential to stretch beyond pure communications and impact the wider business strategy and customer journey, pulling in all areas of our agency.”
David Roberts, Creative Director of 303 MullenLowe, said: “Today, we fulfilled a lifelong ambition: making an ad that features a cowboy riding a giant prawn. Thank you to the Crust Pizza clients for making this possible.”
Crust Pizza is the latest in a succession of new business wins for Mediahub Australia, which has also added Laser Clinics Australia and Magellan to its roster of existing clients, which include Netflix, Western Union, TK Maxx, Harley-Davidson, Fujitsu Australia and Braintree.
Watch ‘Live Life on the Crust’ here:
Client: Crust Pizza
Agency: 303 MullenLowe
Executive Creative Director: Richard Morgan
Creative Directors: David Roberts & Adam Whitehead
Art Director: Leila Cranswick
Copywriter: Simon Jackson
Additional creative: Molly Cathcart & Jason Ah Tow
Senior Designer: Davina Milne
Managing Partner and CSD: Tony Dunseath
Business Director: Meredith Raskopf
Date 7th May 2018
Media Release Copy
Business Manager: Brigitte Harbrow
Media: Andrew Livingston, Managing Director, Mediahub
Media: Phil Ely, Head of Communication Planning, Mediahub
TV Producer: Ana Pinheiro
Production: Jacky Winter & Flutter
Producer: Lara Chan-Baker
Animation Producer: Sue Mei Chia
Illustrations: Ross Murray
Typography: Karl Kwasny
Animations: Stephen Elliget
Sound & Music: Eardrum & Sound Reservoir
Voice Over: Kai Smythe