Criteo Gets Personal With Kinetic Design

Criteo Gets Personal With Kinetic Design
SHARE
THIS



Criteo, the performance marketing technology company, today announced the launch Kinetic Design, its newly patented ad creation technology that delivers visual on-brand ads that are contextually optimised for consumers and rendered in real-time without the need to define ad sizes or layouts upfront.

Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns.

Kinetic Design offers a virtually unlimited range of personalisation with the ability to generate over 17 trillion visual design variations. This enhanced creative capability is offered in addition to Criteo’s robust product recommendation feature, which ensures ad content is also tailored to each consumer’s real-time shopping interest.

Marketers are now able to manage their message and brand experience across the entire digital experience. Kinetic Design delivers both brand-inspired design and unmatched ad performance by building each impression around the consumer.

In a test of 44 billion impressions conducted by Criteo, Kinetic Design’s advanced capabilities increased advertising engagement and boosted sales by up to 15 per cent.

“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation,” said Patrick Wyatt, senior vice president, product management at Criteo.

“The combination of exceptional content and granular personalisation with new branding and design capabilities will allow marketers to execute impeccable campaigns.”

Unlike many competitors who rely on broad segmentation and historical A/B testing, which can result in outdated approximations, Criteo uses real-time insights to personalise every impression for each individual consumer in a session. With this launch, Kinetic Design is now available to all 13,000 Criteo clients worldwide.

“Criteo’s creative technology, Kinetic Design, delivers our on-brand campaign messages while personalising every ad-creative for every consumer wherever they are, creating a positive experience with our brand across every device,” said Carla Greco, marketing executive, Made.com.

Kinetic Design is based on a foundation of three core components:

  • Composer: This powerful technology allows our creative services teams to build a digital design framework for each client based on their individual brand guidelines. This powerful design framework scales to enable personalisation to Criteo’s 1.2 billion+ active monthly users while maintaining a consistent brand representation
  • Real-Time Creative Optimisation: Kinetic Design ensures that each visual design is informed by consumer behavior. It optimises each ad based on real-time consumer insights and contextual awareness by selecting the most relevant branded design elements from the design framework built by Composer, enabling a true one-on-one customer experience
  • Renderer: By eliminating ad-size or layout restrictions, Renderer makes it possible to dynamically generate the most optimal layout and fit any ad size on any publisher’s inventory around the globe. This gives marketers the unparalleled ability to reach consumers instantly across Criteo’s vast publisher network without design delays.

Kinetic Design closes the marketing gap between function and design. With the ability to deliver both highly personalised and effective ads while maintaining a consistent brand image, marketers will see a real impact in click-through rates, sales and bottom line goals.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine