Cricket Australia Tells Fans: ‘Don’t Be A Daryl’ In New Campaign

Cricket Australia Tells Fans: ‘Don’t Be A Daryl’ In New Campaign

Cricket Australia has launched a new M&C Saatchi Melbourne-created campaign that urges Australians to get to the cricket this summer and avoid missing out on future memories.

B&T Magazine
Posted by B&T Magazine

“‘Don’t Be A Daryl’ highlights the feeling of missing out on all of the memorable moments cricket offers up, and I am sure that plenty of Australians can associate with their own ‘Daryl’ moment,” said Cricket Australia general manager – media, communications & marketing, Ben Amarfio.

This summer will see Australia play host to arch rivals New Zealand, the West Indies and India at venues all around the country, with plenty of not-to-be-missed moments sure to take place, including the inaugural Day-Night ‘Pink-Ball’ Test at Adelaide Oval.

The campaign will run throughout the summer during the Commonwealth Bank Test Series against New Zealand and the West Indies, the Victoria Bitter One Day International Series against India, and the KFC T20 International against India, highlighting memorable moments in each of the international formats.

The 45s TVC for the upcoming CommBank Bank Test Series is currently airing nationally.


Client: Cricket Australia

General Manager, Media, Communications & Marketing: Ben Amarfio

Head of Marketing: Sonia Bijelic

Marketing Manager: Panayiota Ward

Creative Agency: M&C Saatchi Melbourne

Managing Director: David Dahan

Executive Creative Director: Paul Taylor

Senior Creative Team: Mike Plumridge, Mathew Hine

Senior Producer: Zoe Rixon

Strategy Director: Kate Smither

Account Director: Nick Bollard, Christina Lalogianni

Designers; Adriano Russo, Anton Plews

Production Company: The Pound

Director:  Michael Shanks

Exec. Producer: Natalie Taylor

Director of Photography: Edward Goldner

Editor: Tim Isaacson