CRA approves gold standard software providers

CRA approves gold standard software providers
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Commercial Radio Australia has confirmed the gold standard software providers who have achieved full accreditation and completed the final testing.

See the full release below for the gold standard software providers.

"All provisional Gold Standard software suppliers have now achieved final accreditation and are fully-endorsed by Commercial Radio Australia (CRA).  The providers that have completed final testing and have Gold Standard accreditation are:

  • GfK Retail and Technology Australia Pty Ltd (GfK),
  • Landsberry & James Marketing Pty Ltd (L&J)
  • Roy Morgan Research,
  • Telmar International Inc
  • Total Exact Solutions Australia Pty Limited

Commercial Radio Australia, chief executive officer, Joan Warner said: “Ian Garland, managing director of Milton Data has worked closely with each of the software providers to ensure that the tested calculations are consistent with Gold Standard and operational.” 

The radio audience data from new provider GfK can now be accessed by subscribers through the above accredited radio analysis software packages, rather than being tied to one single radio analysis software package. 

Gold Standard accredited software use a common calculation base and standard industry language, terms and parameters. 

The administrator of the Gold Standard Ian Garland, managing director of Milton Data Pty Ltd, explained: “We have tested all of the software systems against a wide variety of metrics and are pleased to see that all of the accredited providers are providing results consistent with the industry currency.

   

The list of Gold Standard certified software suppliers is available on CRA website.

The five year radio audience contract with GfK introduces an e-diary for computers, tablets and mobile phones, synchronised across the platforms and compatible with all operating systems.  The much anticipated first metropolitan survey results will be released on Tuesday, March 11."

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