Controversial ‘Beach Body Ready’ Ad Reappears In Mega Outdoor Campaign

Controversial ‘Beach Body Ready’ Ad Reappears In Mega Outdoor Campaign

So they may have caused a viral uproar in the London Underground, and subsequently banned, and yet Protein World has brought its controversial ‘Are you beach body ready?’ ads to a big-arse skyscraper in New York City.

The ads caused a massive shit-storm when first appearing in the UK, with some of the ads defaced and commuters taking to social media to voice their furious objections to the ad that many said suggested there was only one type of body that could be ‘beach body ready’.

However, what really made headlines was the response from Protein World.

While social media was the arena for which harsh words were thrown towards Protein World, the company responded too, with one reply to a Twitter user telling them to ‘grow some balls’.

The ads also inspired a bucket-load of memes, with beer brand Carlsberg jumping right in on the action and projecting an ad next to Protein World’s asking whether commuters were ‘beer body ready?’

Only time will tell whether America will react the same as the UK did, however it would be hard to deface this high-up ad.




Please login with linkedin to comment

advertising emoji Advertising Standards Bureau collider

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]