Content marketing agency, Mahlab, continues to grow its extensive in-house content team with the appointment of three new editors.
Mahlab founder and managing director Bobbi Mahlab said: “These talented editors bring further depth to our tech, finance, healthcare and consumer practices which will add additional value to our business and our clients.”
Graham Brown has joined the company from fintec leader Tyro and brings more than 20 years’ experience to the Mahlab team. He was editor at ninemsn for almost a decade and has held writing positions at Woolworths Group and Commbank.
Hafizah Osman has joined the business from IDG Communications where she was a deputy editor. Osman has spent the last eight years working as a journalist and editor at IDG Communications and Haymarket Media Group.
Natalie Raad is another recent editorial hire, working with the company’s healthcare practice. She has more than 15 years’ experience as an editor, journalist and communications officer.
Mahlab said: “Always on content programs require significant sector knowledge and the right infrastructure to ensure they are consistently delivering high quality, engaging content. The right people and systems are key to this.”
The appointments follow a milestone year for Mahlab including the opening of a London office, celebrating 20 years in business, and award wins including gold at BeFEST and the CMI and Pearl Awards in the USA Direct Advice 4 Dads program with health insurer, HBF.