Content Agency Storyation Snares Tourism and Events Queensland

Content Agency Storyation Snares Tourism and Events Queensland

Tourism and Events Queensland has appointed content agency Storyation to its panel of creative and digital agencies.

B&T Magazine
Posted by B&T Magazine

Tourism and Events Queensland’s group executive – marketing Steve McRoberts said the tender panel found Storyation demonstrated a high level of strategic and creative thinking along with an in-depth understanding of the tourism sector.

“We think Storyation is well-placed to help us to tell inspiring stories that persuade consumers around the world to experience the best address on earth,” McRoberts said.

Storyation’s commercial director Mimi Cullen (pictured above) said: “We are extremely proud to be working with Tourism and Events Queensland to help sell the state to the world. We can’t wait to get started.”

It’s the second big win for Storyation in recent weeks with the agency being appointed by Tourism Australia to a major digital realignment project for Australia.com.

Founded by two former Fairfax Media executives in late 2013, Storyation’s clients include Tourism Australia, BUPA, Mirvac and Australia Post.