Edge has restructured its senior leadership team to ensure content takes a central role in driving brand engagement.
Edge has appointed Noel Magnus as group managing director to run its national operations. Magnus, the ex JWT CEO, brings over 30 years of advertising management experience from a variety of award-winning international and Australian agencies. His knowledge and skills gained at M&C Saatchi, JWT, Leo Burnett and Publicis will help broaden Edge’s agency offering and help the agency scale.
Magnus’ arrival follows the recruitment of Matt Batten, award-winning executive creative director from Wunderman (London and Sydney), to head up Edge’s national creative offering, and the appointment of Dan King as managing director of Edge’s Melbourne office.
One of Magnus’ first hires sees the recruitment of Jo Giles as operations and production director to oversee workflow and production across all accounts. Giles previously worked at Archibald Williams, R/GA and Havas Worldwide. Giles’ experience on highly awarded campaigns includes Durex’s ‘Fundawear’ and Virgin Mobile’s ‘Doug Pitt’ which earned a Cannes Lions, D&AD pencils and more.
The new structure allows Edge’s managing partners Fergus Stoddart (commercial dDirector) and Richard Parker (head of strategy) drive the growth and future direction of the agency and maintain the agency’s drive to reshape the future of brand engagement.
Stoddart said: “One of the biggest challenges clients face is delivering compelling one-to-one content experiences at scale. The new team means we are uniquely placed to achieve that for our clients. We can now combine the content skills we have with broader comms and advertising knowledge, data and CRM to deliver a more integrated and rounded service. Noel, Matt, Jo and Dan’s experience will be invaluable.”
Magnus commented: “There’re plenty of people doing content now but not many doing it well. Edge has been at the forefront of content marketing in Australia for the past 15 years and its deep knowledge and experience in this space provides genuine opportunity in this converging market. I expect to see us challenging the way brands communicate – and look forward to combining many creative agency disciplines with fast-paced content creation and distribution to help shape the future of communications for our clients.”
The new team will lead the team’s growing client base including many of Australia’s largest content accounts including Suncorp, AAMI, Westpac, VW, Australia Post, Petbarn, Lendlease, Carnival Australia, Aussie Home Loans and Hunter Valley.