Constant Connection Leaves Millennials Feeling Lonely

Constant Connection Leaves Millennials Feeling Lonely
SHARE
THIS



New research has revealed that while young Australians are more connected than ever, Millennials have been left feeling more isolated than Gen X-ers or Baby Boomers.

The study, conducted by Galaxy Research, revealed a staggering one in six 18-34 year olds (16%) felt lonely every day while more than two-thirds of Millennials (67%) admitted to feeling lonely regularly or at least occasionally. Older generations were significantly less likely to feel socially disconnected with only 7% of 35-49 year olds and 8% of people aged 50+ experiencing the same daily sense of isolation.

The new ‘Dis/Connect Study’, commissioned by leading PR consultancy, Red Agency, highlights the younger generation’s self-diagnosed addiction to their devices, with two-thirds (63%) of Millennials unwilling or unable to live without their mobile phones compared to less than half of Gen X-ers (49%) and a third of Baby Boomers (35%).

James Wright, CEO of Red Agency, said the study highlights that while social media can make it easier to contact others, the impersonal nature of an online world is in fact leaving us more disconnected than ever.

“Our new research really highlights the issue of loneliness among young Australians – something that older generations just don’t struggle with in the same way. These feelings of loneliness seem to be very much tied to social media overuse and the ‘hyper-connected’ lifestyles of younger generations,” says Wright.

Despite Millennials’ increased sense of isolation, they were also the generation most likely to care about regular communication with family and friends. Two in five (42%) Millennials prioritised regular get-togethers with their nearest and dearest and nearly half (46%) said they could not live without family living nearby, compared to only 37% of Gen X-ers and Baby Boomers.

There is good news for social media mainstay, Facebook, as Millennials continue to rely on the network as their preferred method of connecting with others (74%) over text (65%), telephone (55%) and social gatherings (42%). Email (35%), Snapchat (29%), Instagram (25%) and WhatsApp (24%) also ranked highly as the most commonly used channels.

Gen X (61%) and Baby Boomers (76%) still preferred a traditional telephone call when keeping in touch with friends and family, while email was used by almost half of respondents in both generations (48%). While there was a significant drop in the use of social media among older Australians, Facebook dominated online channels for Gen X (57%) and Baby Boomers (46%) while WhatsApp was the surprise second most popular social media app for both generations.

Wright said we should all be watching out for family members who may seem immersed in their conversations, but could actually be feeling cut off from society.

“We’re growing more connected as a society, but that doesn’t necessarily mean we’re becoming better at connecting with those around us. Social media, email and even our phones are just tools to make staying in touch easier – if they aren’t doing that then maybe we need to reconsider how much we rely on them to stay close.”

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine