Project Consent Ad Goes Straight For Talking Rude Bits

Project Consent Ad Goes Straight For Talking Rude Bits

A non-profit, volunteer based campaign called ‘Project Consent’ has created some explicit characters to lay down the very simple idea that “if it’s not yes, it’s no”.

The “consent is simple” campaign is created by Juniper Park\TBWA. Check out the three ads below:

“If you look at other campaigns around consent, they tend to speak in analogies,” Juniper Park\TBWA chief creative officer Terry Drummond told Strategy magazine. “It’s always saying it’s like this other thing. But no, it’s not about those other things. It’s about sexual consent, and these are the most relevant characters in that conversation, so why aren’t we saying and showing what it is?

“[Consent is] always made to be such a complicated conversation, with gray areas and he-said, she-said situations,” he says. “We really felt that we should wipe the slate clean and think about it simply and say it simply. It’s cut and dry, yes or no, but you don’t always feel that when you look at some of the messages around it.”

“It’s simple and addresses consent without dancing around the topic,” added Project Consent founder Sara Li. “It makes it easier to talk about, like it should be, for students or teachers or parents. It should be approachable and direct and easy to see what is and isn’t appropriate.”

One of the most recent analogies for consent is the ‘Tea = Consent’ ad by the Crown Prosecution Service, Thames Valley Police, Rape Crisis and other UK agencies.




Please login with linkedin to comment

Latest News

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
  • Advertising

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard

The programme has been revealed for this year’s Cannes Lions Festival of Creativity featuring more than 150 hours of content and some 500 speakers. About this year’s line-up, Natasha Woodwal, director of content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]