Confirmit Sets Its Sights On The Future With Insight 2036 Survey

Confirmit Sets Its Sights On The Future With Insight 2036 Survey
SHARE
THIS


What best describes you?

To catch a glimpse of what the insight industry will look like in twenty years, Confirmit has launched an Australian-wide survey asking for insights from the very professionals who will be determining that future.

Will robots rule? Will people automatically transmit their customer experience feedback via an implant in their arm? Will this survey about surveys be obsolete?

Part of an international program to drive innovation as Confirmit celebrates its 20th Anniversary, ‘Insight 2036’ will also be highlighted at the Customer 360 Forum in Sydney on October 26 where two of Confirmit’s global superstars, Phil Durand and Lisa Garthside, will host inspiring roundtable discussions.

‘Insight 2036’ is a short online questionnaire that asks Voice of the Customer (VoC), Voice of the Employee (VoE) and Market Research (MR) professionals and the wider tech arena to imagine it is 25th October 2036 and to share their thoughts about how their worlds will evolve over the next 20 years.

Will surveys still reign supreme? Or will the Internet of Things and Big Data provide all the input that businesses need?

Perhaps there will still be plenty of people completing questionnaires, but will robots be conducting the interviews?

And what devices will be used to provide, analyse and act on the data that is available?

“This informal survey provides an opportunity for us to pause to consider what the world of insight will look like in 2036,” Terry Lawlor, Confirmit EVP of Product Management said.

“Much of the technology we are talking about is real now, coming soon or a technological possibility, but its impact on our industries is still very much open to debate.

“While this is a light-hearted take on predicting the future, we believe there will be some interesting and insightful views about the shape of things to come that will spark real debate among our peers.

“We’re looking forward to gathering a raft of predictions for the future and will share the results at the end of the year.”

The ‘Insight 2036’ survey follows the success of Confirmit’s ‘What type of Market Researcher are you?’ program which ran last year.

Results from that research generated widespread discussion across the international Market Research community and at key Confirmit events.

The research will drive similar discussions across all of the markets that Confirmit serves about ‘What’s next?’, ensuring that all those involved in gathering, analysing and sharing insight can have their say.

The survey will also stimulate debate through social media, as Confirmit will ask respondents to create a tweet as if it is 2036 after completion.

Tweet using the hashtag #Insight2036 and Confirmit will retweet the best responses, with the aim of prompting social discussion about what the future of insight really has in store.

Start the debate now by participating in Insight 2036!

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]