Communications Council's APG Conference

Communications Council's APG Conference

Check out all the videos in one place from the APG’s Google event, Unexpected Thinking in Innovation, which took place earlier this year

B&T Magazine
Posted by B&T Magazine

The APG shared its learnings with the planning community of Melbourne in February this year, and The Comms Council has generously supplied their videos of the day with B&T exclusively.

The first video sees Sophie Price, head of planning at The Hallway, explaining why we need to stop digital marketing and start marketing in a digital world.

http://www.youtube.com/watch?v=afksDfI2ZUk

Justin Graham, chief strategy officer of M&C Saatchi talks about why we need more "yes and" people rather than "no but" people.

http://www.youtube.com/watch?v=UBh-exjqP6U

 Razorfish’s head of strategy Ben Hourahine outlines why we take too long to get things done in Australia when compared with Silicon Valley.

http://www.youtube.com/watch?v=K8QPX2Fba18

Sophie Price from The Hallway is back and details her shock that creative agencies are falling behind the creative revolution being driven by YouTube

http://www.youtube.com/watch?v=HERHdXvS114

Mel Mullins, strategy director at UM, has told members of the APG  that many of us still labour under the perception that we’re living in a Madmen style world and that we have an inherent fear of true collaboration.

http://www.youtube.com/watch?v=_tN29ZYm_Ac

Russ Mitchinson, planning partner at DDB, on how we have no vision before profit, and the culture of "sell".

http://www.youtube.com/watch?v=GCZFWgTioVE

And finally, Jason Lonsdale, the executive planning director from Saatchi & Saatchi, speaks about how we are failing to invest in our future.

http://www.youtube.com/watch?v=yKiR4AeAaAU