Social impact communications agency The Bravery has joined the Australian public relations team of home carbonated beverage maker, SodaStream, to work on raising awareness of its health and wellbeing credentials.
The independent agency, lead by co-founders Claire Maloney and Valentina Zarew was awarded the business following a long period of engagement with the beverage system maker. The Bravery will now work closely with existing agency, Access PR.
The Bravery’s communications director Maloney said the win would see SodaStream raising awareness in the health and wellbeing sector, highlighting one of its core purposes, which is to make sparkling water.
“SodaStream came to us because they know a significant part of its offering is highlighting the health, wellbeing and lifestyle aspects of their beverage systems. They facilitate positive choices, such as, encouraging Australians to drink more water, consider sugar-free beverage flavour options and control how much sugar they consume,” said Maloney.
Maloney believes that the win has come out of a genuine connection to and love for the brand, “They are a market-leader in their category and have a genuine desire to offer Australians more choice and control when it comes to what they drink so they can be healthier and happier, which is something that sits right at the heart of what we do too.”
The Bravery has finalised the brands first health and wellbeing strategy, and work on different activations have already commenced.
SodaStream will work with both The Bravery and Access PR to expand their current communications and media offering, which is a collaborative approach that fits well within the professional ethos of the three organisations.
“We are excited to have The Bravery join our PR team. They have exceptional credentials in an area of great strategic potential for us. SodaStream makes water exciting and more water is good for everyone!” said Myles Anceschi, managing director, SodaStream Australian Pty Ltd.