The commercial radio industry has announced the launch of the RadioApp skill for Amazon’s voice assistant, Alexa.
The new skill is designed to make radio listening simpler and more convenient for Aussies, who can now ask Alexa to play any of the country’s 300 AM, FM and DAB+ digital stations by name or frequency.
The RadioApp skill was developed by Commercial Radio Australia (CRA) and global radio solutions provider All in Media (AIM). It will be promoted through a marketing campaign including on-air promotion and advertising across commercial radio stations nationally.
Announcing the RadioApp Alexa skill today at the Radio Alive conference in Melbourne, Commercial Radio Australia CEO Joan Warner said: “Listening to radio is one of the most popular uses for smart speakers, so the Australian radio industry has created a voice experience that works easily and seamlessly across all Alexa-enabled devices.”
“Consumers have high expectations of technology, and more than ever, radio is working together as an industry to ensure our local Australian content is easily available on every platform and device.”
Kate Burleigh, country manager for Alexa Skills across Australia and New Zealand at Amazon, said: “Australians are known as rapid adopters of new technology, and they also spend a significant part of the day listening to radio, so we’re very excited to work with broadcasters to help listeners tune into their favourite stations using only their voice.
“The RadioApp skill for Alexa is the latest example of how to bring the simplicity and convenience of voice-technology to listeners.”