Collingwood Footy Club Announces ‘Unrivalled’ Digital Coverage For Fans

Collingwood Footy Club Announces ‘Unrivalled’ Digital Coverage For Fans
SHARE
THIS



Collingwood Media – the media arm of the footy cub – has announced it will connect with its supporters in a capacity unrivalled by any Australian sporting club.

CEO Gary Pert today launched Collingwood Media’s 2015 digital strategy, outlining the club’s cutting-edge approach to content and premiering the inspiring behind-the-scenes pre-season documentary All Aboard the Bus – a taste of the broadcast quality content fans can expect across the year. “The vision for Collingwood Media is to provide compelling content to every Collingwood supporter, anywhere around the world, using every available technology.

“We realised it was not up to our supporters to find us, we needed to locate different avenues to connect us to all supporters, all age groups, all nationalities, 24/7, on their terms,” Pert said. “We’ve found Magpie supporters are extremely passionate and emotionally invested in the club no matter where they reside and have tailored our content strategy to provide opportunities to connect with the club whether you live near Victoria Park or Victoria Falls.”

Through the club’s partnership with Telstra, Collingwood Media content will be published to over 100,000 mobile application downloads, 350,000 monthly unique visitors, and over 800,000 supporters who are connected via the club’s database. “After several years of tracking supporter behaviour, we have gained telling insights into what they want, where they want it and most importantly, when they want it,” Pert explained.

“When our supporters engage with us, they are spending 65 per cent of their time watching video and the majority are doing so on their mobile.” “Our 2015 digital strategy reflects this swinging change.” CollingwoodTV will increase content by 35 per cent this year, producing five studio shows per week and a range of documentaries taking the everyday supporter inside the club more often, starting with the launch of All Aboard the Bus.

This is the first of a four-part series of documentaries capturing the year from the pre-season through the season proper up until the finals, trade period and the national draft.

“This will now be an ongoing commitment to build a real-life archive of every year for the Collingwood Football Club from this point on. “Collingwood Media will deliver broadcast quality content on a broadcast schedule, Monday to Sunday, live and on demand.”

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine