Fashion accessories giant, colette by colette hayman, has announced a major brand re-launch, unveiling a complete new look and feel for the brand.
From the fresh new flagship store in Sydney’s CBD, to the slick website and magazine launch, colette by colette hayman’s transformation is capturing the attention of all style-conscious women across Australia.
“We have made sure colette by colette hayman is everything a woman wants in a fashion accessories brand,” says creative director and founder Colette Hayman.“I am so excited for people to experience the new brand – there is now no one else that does exactly what we do.”
The refreshed brand is brought to life in the Spring/Summer 15 GIRL ABOUT TOWN campaign where dream team, Mark Vassallo, Simon Lekias, Alan White, and The Aeon perfectly communicate the new brand story.
“We are thrilled with the new brand campaign. It is energetic and engaging – representing the busy life of the impeccably dressed ‘Girl About Town’, showcasing the details that make her outfit complete; the statement sunglasses, the handbag, the earrings, the rings,” says Hayman.
The new flagship store, located in the heart of Sydney’s CBD, which will open this Friday (11th September), will be used as a lively hub for this consumer activity. The new store, along with a large number of existing stores, will feature the refreshed store design with clean white walls, inviting visual merchandising displays, in-store installations and spacious floor spaces to reflect the updated brand’s chic look and feel.
As part of the brand reset and the hunger to become an omni-channel global fashion retailer, cbch has refreshed the website, that now acts as a platform where customers can be informed about current trends: view ‘how to’ tutorials, find outfit inspiration and seamlessly shop the latest collection.