Coca-Cola has dumped its famous logo on cans in the Middle East to promote a world without labels.
Coca-Cola cans will only feature the message: “Labels are for cans not for people.” The campaign was created by Dubai-based advertising agency FP7/DXB, to celebrate the Islamic festival of Ramadan.
“In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences,” FP7/DXB said in a statement.
“We were looking to engage a particular mindset rather than a specific demographic. We wanted to inspire and enable people to go beyond their individual acts of goodness during Ramadan.”
What do you think of the campaign? Do you think only an iconic brand like Coca-Cola could go logo-less? Tweet us @bandt